Updated: Feb 28
When people think of video production, they usually think of either short-form video like TikTok or they think of movie production like theatrical, streaming, or TV broadcast. A quickly evolving and rapidly emerging sector in the market is content video. Content marketing has become an effective method of driving traffic, generating leads, and increasing audience engagement. Is your business taking advantage?
What is Video Content Marketing?
The average consumer has an entire library of knowledge sitting in their pocket. Before they purchase, consumers are looking up reviews, unboxing videos, and digging deeper into product knowledge.
Video content marketing is the process of making unique, informative, and relevant content. This content puts the needs and wants of the buyer first, allows your client to interact, and communicate with the brand. The key is to build trust with your audience. One survey showed that 83 percent of American consumers said that they need to be able to trust the brand in order to buy from them (Edelman, 2019).
In fact, that study also shows that consumers that trust a brand will actually reward the brand. The study shows that not only will they buy your product but they're more likely to stay loyal, advocate for as well as defend the brand.
"One survey showed that 83 percent of American consumers said that they need to be able to trust the brand in order to buy from them"
Why Does My Business Need to Invest in Content Video Marketing?
Retention & Social Shares
Videos are a great way to grab your user’s attention. It’s easier to learn information through a video. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. (Insivia) Stats like these make video content an incredibly powerful marketing tool. According to an online video viewer survey, 27.2 percent of online viewers watched more than 10 hours of online video on a weekly basis. This survey credited that watch time to social media platforms like Youtube, TikTok, and Instagram. (Statisa) In this world of social media, video shares can drive a lot of traffic. Almost every social media platform allows videos to be shared.
Increased Sales & ROI
Videos can also result in direct sales. 80% of video marketers say video has directly helped increase sales and 95% of video markers plan to increase or maintain video spend. As well, sales teams that use videos in their emails get a 16% higher rate and a 26% increase in replies. (Wyzowl) Video has proven to show more ROI. Although video making is time-consuming the results are worth it.
Search Engines Like Video
When you have featured videos on your webpage, the time spent by an average visitor increases. The more time people spend on your website the better it looks for your SEO. The amount of time people spend on your site is recorded by search engines like Google, and when that time increases it tells Google that you have quality content. When it comes to ranking on search engines, quality goes a long way.
"80% of video marketers say video has directly helped increase sales and 95% of video markers plan to increase or maintain video spend."
Types of Marketing Videos
Now that you’ve seen all the stats and you’ve decided that Content Video Marketing is your next move, I bet you’re asking, “What kind of video can I create to help my business?” Below is a list of the most common types of marketing videos being created.
Demo Videos: These videos can give a demo of your business services and/or products. This can be a short video detailing the features of what you’re selling.
Brand Videos: brand videos are best for telling the story of your business. What's your vision and mission? Remember to be creative, informative, and entertaining when creating brand videos. Stand out from the pack.
Event Videos: Show what's going on at your business. Event videos can be a simple presentation, fundraiser, or special event that your company is hosting.
Expert Interviews: A great way to build trust and credibility with your audience. Expert interview videos can be among one of the easiest to create. Let your expert employees tell the story. Your employees sell the product every day, they know it inside and out. Let them tell the camera what makes it great!
Explainer videos: These videos help your audience understand your product or service. Let them know what they’re buying, how to use it, what is it like out of the box. What is the value of the product? This will give them the motive to buy from you and help convert sales.
Live Videos: People love watching live video! It's one of the fastest-growing forms of content. Live video allows your audience to engage with your “show” and helps show transparency. Transparency will help build trust with your audience.
Growing your online business presence is a slow burn. Your brand needs to be posting content consistently to keep your audience engaged. Producing quality content can be a daunting task but we can help make it a little easier. Holleran Creative offers a wide range of solutions for content videos.
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