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  • Writer's pictureSean

5 Ways to Utilize Video in Your Sales Process

Updated: Mar 22, 2023

Are you looking to increase engagement and drive more sales for your business? If so, it's time to consider incorporating video into your sales strategy. Video has become an increasingly powerful tool for businesses of all sizes, providing a way to showcase your products or services, build trust with potential customers, and differentiate your brand from competitors. In this article, we'll show you 5 ways of utilizing video in your sales strategy and provide practical tips for creating effective sales videos.

business man sits on couch in front of an tablet recording a video
business man uses video to increase his sales

Let's dive right in!

  1. Create personalized videos

Personalized videos are a great way to make potential customers feel valued and appreciated. Using their name, their specific needs, and pain points, you can create a video that resonates with them and makes them more likely to buy from you. You can use tools like Vidyard, Loom, or Bonjoro to create quick and easy personalized videos.

2. Use video to showcase your product

Video is a powerful medium for showcasing your product in action. By creating a product demo video or a how-to video, you can show potential customers how your product works and how it can solve their problems. This can be particularly effective if your product is complex or challenging to explain in words. Check out Dyson's demo videos. They are a great example. Dyson's demo videos showcase how their vacuums work on different surfaces. These videos get people off the fence. It shows how practical the product is, what the differences are and ultimately shows that Dyson isn't afraid to show off their product in action.

3. Use video testimonials

Video testimonials are a great way to build trust and credibility with potential customers. Featuring satisfied customers in your videos can show potential customers that others have had a positive experience with your product or service. Testimonials can also be pretty emotional which tug on the heartstrings of potential customers. A good video testimonial could really bring a potential customer off the fence. A business with a strong track record of great experiences is more likely to outshine its competition. Video can help to remove any doubts or concerns they may have and make them more likely to buy from you. It's important to mention that it's important to keep your testimonials real and authentic. Don't script them out. Let your customers speak from the heart.

4. Create Educational videos

Educational videos are a great way to establish yourself as an expert in your field. By creating videos that provide value to potential customers, you can position yourself as a thought leader and build trust and credibility. This can ultimately lead to more sales because educational videos provide transparency and openness, which are important factors that influence consumer trust. By providing information about how a product or service works, companies can help to establish trust with consumers and show that they have nothing to hide. Companies that are transparent and provide clear information about their products or services are more likely to be trusted by consumers. A great example is the educational videos on Hubspot's website that teach businesses how to use inbound marketing to attract customers.

5. Use video in your email campaigns

Video is a great way to make your email campaigns more engaging and effective. By including a video in your emails, you can capture the attention of potential customers and provide them with valuable information about your product or service. This can help to increase the open and click-through rates of your emails. In fact, studies have shown that a video could increase the CTR by around 300%. Video has also been shown to increase conversion rates by educating and persuading the audience to move to action. A great example is the promotional emails from Sephora that include videos showcasing their products and how to use them.


A video is a powerful tool for sales. By utilizing video in your sales strategy, you can engage, educate, and inspire potential customers in ways that traditional sales methods cannot match. Whether you create personalized videos, product demos, testimonials, educational videos, or use video in your email campaigns, video can help you to close deals and boost revenue for your business. Are you ready to take your sales strategy to the next level? Holleran Creative can help! Contact us today to learn more about how our video production services can help you increase engagement, build trust, and drive results for your business. Don't miss out on the powerful impact of video in your sales strategy. Let's create videos that will put your sales into overdrive.



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